Most people who have a product or service to sell can easily understand how a Web site can build their business. They know that an online presence gives them an edge over the competition and doesn't limit their client base to a geographic area.
What about the individual who has a high level of passion about a hobby, or lifestyle, or health choice, or someone else's products (etc.)? How can you help that person to make the connection that s/he too can build a business online?
